One Man and His Shoes

One Man and His Shoes

Actors:  David Falk, Jemele Hill, Scoop Jackson, DJ Clark Kent, Roland Lazenby, Rick Telander Directors:  Yemi Bamiro

'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.